Jayson Atienza

Jayson Atienza was born in Batangas City, Philippines and raised in Jersey City, NJ where he began drawing at the tender young age of five. Starting out as a design major at The School of Visual Arts, Atienza became intrigued with the creative possibilities of mixing and matching different textures and started experimenting with the process of combining media. It was there that he began to record with meticulous care and nuance the details of his vision, creating visually stunning works with tape, photography and type. In spite of Jayson’s success working within those mediums, ink and watercolor was the place for which his real passion resided. He quickly found his niche there and began combining his knack for figure drawings with the smooth subtlety of watercolor. Jayson has a unique devotion to his subjects and pays particular attention to the details most people do not see-painting with the emotion he feels in himself and the emotion he feels from his subjects. Jayson is currently adapting his signature ink and watercolor style to a variety of different “canvases” including apparel, handbags and more recently, vintage style kicks.

Jayson's free-hand execution of the watercolor and ink style has caught the attention of those highly regarded in various fashion segments from coast to coast. Some of his clients include Jeremy Piven, Tiger Woods, David Lachapelle, Benj Gershman (O.A.R.) and Andre Farr CEO of BSAA (Black Sports Agents Association). Jayson is also featured in the upcoming sneaker documentary called "Know You Got Sole!" directed by Sean Williams, which will be released later this year.

Jayson was the recipient of the 1998 distinguished Bea Feitler/RollingStone Scholarship for graphic design. He graduated from The School of Visual Arts in May 1999 with a BFA in Advertising. He currently lives in downtown New York and is employed as an Art Director at advertising firm BBDO NY where he has won numerous awards for his craft.